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10.22X ROAS Growth in 30 Days for an eCommerce Brand

Client Overview:

 

A mid-sized eCommerce brand, Mineheart specialising in high-end furniture was struggling with low return on ad spend (ROAS) despite a significant marketing budget. They sought a strategic approach to maximise profitability and scale their business efficiently.

Challenges:

  • Low ROAS (~3.61x): The client was spending heavily on Google Ads but seeing minimal returns.

  • Inefficient Ad Targeting: Generic audience targeting resulted in high CPCs and low conversion rates.

  • Budget Misallocation: Ad spend was spread too thin across multiple channels without a clear performance-driven strategy.

  • Lack of Creative Testing: Existing ads lacked variation, leading to ad fatigue and declining engagement.

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e-commerce Google ads

​Strategy Implemented:

  1. Audience Segmentation & Retargeting:

    • Built hyper-segmented custom audiences based on purchase intent, previous site visitors, and high-value customers.

    • Implemented dynamic retargeting to re-engage abandoned carts and past buyers.

  2. Performance Max & Google Shopping Optimization:

    • Shifted budgets towards Performance Max campaigns, leveraging AI-driven bidding and product feed enhancements.

    • Optimized Google Shopping ads with better product imagery, pricing strategies, and keyword refinement.

  3. Ad Creative Overhaul:

    • Launched high-converting ad creatives, testimonial videos, and product demonstration reels.

    • A/B tested multiple ad variations to identify the best-performing visuals and messaging.

  4. Landing Page Optimization:

    • Improved website UX with faster load times and simplified checkout processes.

    • Introduced urgency-driven elements (limited-time discounts, countdown timers) to boost conversions.

  5. Budget Reallocation & Bidding Strategy:

    • Paused underperforming ad sets and reallocated spend to the top-performing campaigns.

    • Implemented a tiered bidding strategy, increasing bids for high-intent users while minimizing wasteful spend.

 

Results Achieved in 30 Days:

  • ROAS Increased from 3.61x to 10.22x – a 183% improvement.

  • Conversion Rate Increased from 3.27% to 4.56% – leading to higher sales volume.

  • Purchases Increased from 19K to 45.1K – a significant boost in customer transactions.

  • Revenue Growth of 320% – significantly increasing profitability.

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Key Takeaways:

  • A strategic, data-driven approach to paid media can rapidly improve ROAS and overall profitability.

  • Performance Max and Google Shopping, when optimized correctly, can be powerful revenue drivers.

  • High-quality creatives and audience segmentation are essential for scaling eCommerce businesses.

By implementing these optimizations, the eCommerce brand was able to turn a struggling ad strategy into a high-performing revenue machine, achieving sustainable growth and scalability.

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